Email and SMS campaigns

Build a campaign in the four-step wizard — template, block editor, audience, schedule — and send it by email, SMS, or both.

Updated 2026-06-14

Campaigns let you reach your client list with news or an offer. One campaign can send by email, SMS, or both, and every booking made from a campaign link is attributed back to it.

The campaigns list with the sub-nav, the new campaign button, and a campaign card showing status and stats

The campaigns list

A sub-nav at the top switches between Campaigns, Templates (reusable designs), and Images (your uploaded gallery). The New campaign button opens the wizard.

Each card shows the campaign name and a status badge — Draft, Scheduled, Sending, Completed, or Cancelled — plus stats once it's sent (sent, delivered, opens, clicks, bookings). The actions on a card depend on its status:

  • View stats — opens the per-recipient breakdown (sending, completed, or scheduled campaigns).
  • Copy URL — copies the public hosted-page link.
  • Edit / Delete — on drafts only.
  • Cancel — stops a scheduled campaign before it sends.

The four-step wizard

The wizard walks you through four steps shown in the stepper at the top.

Step 1 — Template

The campaign wizard on the template step, with start-from-scratch, your templates, and starter templates

Start from a blank email, reuse one of your templates, or pick a bilingual starter template. Picking any option creates the draft and moves you to Compose.

Step 2 — Compose

The compose step with the name and subject fields above the block-based email editor

Set the Campaign name (internal) and email Subject, then build the email in the block editor:

1

Add blocks

Insert sections, then drop in headings, paragraphs, images, buttons, dividers, spacers, social rows, columns, or raw HTML.

2

Edit a block

Select a block to open the properties panel on the right — colors, spacing, alignment, links, and more.

3

Preview

The toolbar in the canvas switches between desktop and mobile width and toggles a read-only preview of what recipients see.

Below the editor, three buttons let you Save as template, Preview page (opens the public hosted version in a new tab), and Send test (emails the draft to you).

Add an SMS

When the SMS channel is available, an SMS card appears under the editor. Tick Also send by SMS and write a short message (up to 320 characters). The variable chips — client name, business name, campaign url — insert placeholders, and a phone mock-up previews the result. A tracked link to the hosted page is appended automatically, followed by a short opt-out line (Reply STOP to unsubscribe.) added to every campaign SMS to comply with anti-spam rules — you'll see both in the preview. Tick Skip email recipients to text only the people who won't get the email.

Step 3 — Audience

Choose who receives the campaign with the audience filters, and exclude specific clients. When SMS is on, a badge shows how many recipients are SMS-eligible (consent and a phone number are required), which can differ from the email count.

Step 4 — Schedule

Pick Send now or Schedule for later. Scheduling reveals a date and time picker. The button at the bottom-right becomes Send now or Schedule, and a confirmation dialog summarizes the send.

Marketing consent is re-checked at send time, so anyone who unsubscribes between launching and sending is skipped automatically. Booking-related messages are transactional and aren't affected by this.

The wizard warns you before leaving with unsaved changes. Use Save draft at any step to keep your work and come back later.